IN THE BEGINNING...
Fashion's love story
In the beginning, there was a girl who loved writing stories.
She used crayons, markers, and pencils to illustrate their glories.
Creating vivid worlds, bold and quaint.
She got lost in her imagination and colored paints.
"Put your pencils away. Take a break. Go outside"
Her mother insisted standing firm as her guide.
But Daykeyla, the girl, was unlike other little ones.
Her imagination was her home, the playground, the fun.
"There was no time to play. There's work to get done."
"Stories to write and pictures to portray," Daykeyla would say.
"Outside!" Her mother urged, "Go play!"
Down the stairs she treaded, water welling in her eyes,
Walked onto the porch, tears trailing as she cried.
Why does Mommy want to take away what feeds her joy and pride?
#FASHIONSLOVESTORY
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WHO ARE WE
DAYKEYLA THE LINE
Welcome to Daykeyla! The place where fashion meets purpose and every design has meaning.
Founded in February 2013, Daykeyla's incorporation was the solution to our creator's lack of opportunity and desire to help women find the road to healing.We believe in the power of the natural feminine essence and aim to celebrate a woman's curves, resilience, and inner beauty.
We envision a future where fashion becomes a life-changing force that empowers women globally.It will be more than a garment you wear. It will be how you express your soul, strength, and story. That’s why, our collections are carefully designed as an interpretation of suffering endured, but overcome. Whether you’re attracted to the symbolism in our Ready-to-Wear line or the bespoke artistry of our couture creations, you’ll find pieces that speak to your spirit.
Our designs are inclusive and body-positive encouraging self-love, grace; a connection to something greater. We love to combine cultural elements, vibrant colors, and intricate details with meaningful storytelling. We aim to inspire confidence, joy, and love in every woman who wears Daykeyla.
#DRESSINGYOURSOULINLOVE
Our Why
MISSION STATEMENT
At Daykeyla, our mission is to create empowering garments that reflect our customer's inner beauty and help boost their self-esteem. We want to teach them to appreciate their bodies as they are and embrace who they are inside and out. We encourage self-love, self-compassion, and body positivity. We promote deep internal healing to ultimately make the world a better place filled with joyful women.
DAYKEYLA'S JOURNEY
2011
GRADUATION
Our founder earned a Bachelor of Fine Arts in Fashion Design from the Columbus College of Art and Design, where she debuted her first collection, ALAIA, during the school’s annual senior show, themed Master’s of Design.
2013
ESTABLISHED
On February 21, 2013, our founder Daykeyla McGee officially launched her fashion business under Keyla McGee LLC.
2017
SCORCHERING COLLECTION
In May 2017, Daykeyla debuted her first collection, Scorchering, during a self-produced fashion show held at Buffalo’s Artspace Gallery in Buffalo, New York.
JULY 2018
schizo collection
In May 2018, Daykeyla debuted her second collection, Schizo, during a self-produced fashion show held in Buffalo, New York.
SEPTEMBER 2018
NEW YORK FASHION WEEK
In September 2018, Daykeyla made her official New York Fashion Week debut at Pier 59 Studios, presenting her Schizo collection as part of Oxford Fashion Studio’s Spring/Summer 2019 showcase. The collection drew inspiration from gothic culture and iconic female villains, blending dark elegance with bold storytelling.
The Garnette Report
2020
BEJEWELED COLLECTION
During the pandemic, Daykeyla made her first attempt to explore ready-to-wear by releasing a flip sequin mini skirt and pencil skirt, alongside three couture looks. While the concept had been in development before the pandemic, the timing ultimately proved challenging, and the launch was paused. This experience, however, planted the seeds for the refined and intentional ready-to-wear line debuting with the brand’s upcoming relaunch.
2021
LONDON FASHION WEEK
Daykeyla made its international debut at London Fashion Week in September 2021 with the Anansi collection. Inspired by the West African folklore character known for wisdom and storytelling, the collection featured bold prints, rich textures, and intricate details that celebrated culture, empowerment, and the art of transformation.
JUNE 2022
BET Awards
Daykeyla made her red carpet debut at the BET Awards, dressing radio personality and influencer Redd Roxx in a striking black sequin mesh gown that left her feeling confident, radiant, and unapologetically bold.
SEPTEMBER 2022
FASHION BOMB DAILY
In 2022, Daykeyla presented the Anansi collection once again during New York Fashion Week, this time with Fashion Bomb Daily!
UPCOMING 2025
BRAND RELAUNCH
Daykeyla is set to relaunch this year with a bold new chapter in its fashion journey, introducing its very first ready-to-wear collection. Known for its couture storytelling and spiritually infused designs, the brand is expanding its offerings to make its signature elegance and empowerment more accessible. This upcoming line promises the same heart, craftsmanship, and cultural depth, now in pieces designed for everyday expression.